Programs to support our drivers
From marketing to social media support we are here to help you build your brand, attract and retain sponsors and grow your program.
The Knoxville Raceway provides drivers with numerous publicity opportunities, including face time with journalists, appearances at off-track promotions, features on our social media platforms, and access to live radio remote broadcasts.
Reach out with any questions or to learn more about best practices in the industry. We want to hear from you! Email firstname.lastname@example.org
or call (641) 842-5431.
Supporting safety: KRCO
The Knoxville Racing Charitable Organization (KRCO) is a non-profit organization that was created approximately 17 years ago by several sprint car drivers’ wives in order to provide additional safety equipment (for the cars and drivers) and additional insurance for those that race weekly at Knoxville and are in the Knoxville Raceway Points.
During the 2013 season, KRCO provided drivers with a $250,000 medical policy in addition to what Knoxville Raceway provides and a $600 gift certificate to Simpson Performance Products. All drivers that raced during the weekly shows received Torsion Bar Stop Locks for their cars. They also provided several lump sum payments to drivers that were hurt in accidents at the Knoxville Raceway.
Ninety percent of the money raised comes from the sale of 50/50 tickets in the grandstands and pits during the race season. KRCO has several 501c(3) organizations selling 50/50 tickets for them during the weekly shows and at the 360 and 410 Nationals. They donate to those organizations 10% of whatever they sell during the race season. 50% of sales from each night goes to a lucky winner with the winning ticket number. The 40% that is left goes into the KRCO fund. KRCO also holds an annual fundraiser that includes a silent and live auction in March which in 2014 raised over $14,000.
The current board members are:
Maureen Nichols- Vice President
Denise Emal- Secretary
Deb Dennison-Board Member
Marci Boyd- Board Member
Lisa Shives- Board Member
Candi Stevens- Board Member
Luanne DeZwarte- Board Member
Promotional Support: Suite Rental for Sponsors
Looking for the perfect place to connect with your sponsors? VIP suites are available at the Knoxville Raceway, and drivers enjoy reduced rental rates! Let the Knoxville Raceway staff take care of the details, including catering, and really make a splash with your sponsors with this exclusive experience.